What Are Back links?

Back links (also known as “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website. Google and other major search engines consider back links “votes” for a specific page. Pages with a high number of back links tend to have high organic search engine rankings.

For example, here is a link from Forbes to my website.

Because that link points directly to a page on my website, it’s a “back link”.

 Why Are Back links Important?

Back links are basically votes from other websites. Each of these votes tell search engines: “This content is valuable, credible and useful”.

 So the more of these “votes” you have, the higher your site will rank in Google and other search engines.

Using links in a search engine algorithm is nothing new. In fact, back links formed the foundation of Google’s original algorithm (known as “Page Rank”).

 Even though Google has made thousands of changes to its algorithm since then, back links remain a key ranking signal.

 For example, an industry study that we conducted found that links remain Google’s key ranking signal.

 And Google has confirmed that back links remain one of their three most important search engine ranking factors.

What Types of Back links are Valuable?

Not all back links are created equal.

 In other words, if you want to rank higher in the SERPs, focus on quality back links.

 Put another way:

 A single quality back link can be more powerful than 1,000 low-quality back links.

 As it turns out, high-quality backlinks tend to share the same key traits.

 Trait #1: They Come From Trusted, Authoritative Websites

Would you rather get a backlink from Harvard… or a random guy’s website?

 As it turns out, Google feels the same way.

 This concept is known as “Domain Authority”. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).

For example, here’s a link that I got from TechCrunch.



Best Practices

Create Linkable Assets

If you want people to link to your website, you need something on your site worth linking to.

(Also known as “Linkable Assets”).

A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey… basically, anything that people will want to link to.

In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).

For example, when I first started my blog, I published this list of 200+ Google ranking factors.

One day I read that Google uses 200 ranking signals. Which made me curious: “What are these 200 signals?”. Of course, Google wasn’t about to announce them to the world. So I started compiling statements from Google and patents that I found online.

Compiling these 200 factors was extremely time-consuming (it took me over 2 weeks). But in the end, I FINALLY compiled a list of 200 ranking factors that Google might use in their algorithm.

To date, this single piece of content has generated over 19,600 backlinks from 4,810 domains.

Learn More

Link Building: How to Get Powerful Backlinks: A video tutorial that shows you how to build backlinks to your site using white hat SEO techniques.

How to Get High-Quality Backlinks (7 New Strategies): This is an updated list of link building strategies that focus on building new backlinks from authority websites.

15 Awesome Link Building Tools: If you’re serious about link building, you’ll need tools to help you do the job. Here’s a list of the best of the bunch.

How to Do a Basic Backlink Analysis on Your Competitors: Learn how to evaluate your competitors' backlinks.

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