What is the off-page SEO?
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within program results pages (SERPs).
Optimizing for off-site ranking factors involves improving the program and user perception of a site's popularity, relevance, trustworthiness, and authority. this is often accomplished by other reputable places on the web (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the standard of your content.
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